Every brand begins with a mission.
To do something different in the world, or to make the world a better place, in one specific way.
Our first lesson in #buildingabrand is deciding WHY you will work so damn hard on it. Just like any relationship, for it to work, you’ve got to decide why it matters to put the hard work in even during the tough times- when you don’t seen tangible results from your efforts but you’ve got to continue pushing.
Businesses who don’t have an internal mission have a hard time staying committed.
Because most times, there will NOT be an immediate return on your investment in time, money and energy. And you MUST continue.
So, why will you? Why will you move through the fear, disappointment, confusion, anxiety and learning required to do new and amazing things?
If you haven’t created a business that makes your heart leap, it will be hard to keep up the creative stamina that a business requires.
Our mission at Cleveland Flea?
To show the world that it’s possible to turn what you love into what you do AND make the money you want doing it. We want to be an example of what is possible when you lead with your heart.
We put millions of dollars into this economy in just 9 market days.
That’s believing hard.
That’s the manifestation of our internal motivations into the external world.
With no investors.
With no business school.
With just a team of believers.
Who stop at nothing to create the future that they want to see in the world.
And you can, too. But just answer this:
Why does it even matter? If your answer doesn’t make your heart come alive, pick a new one.