The Cleveland Flea is a business incubator, accelerator & market for creative brands. Depending on where you are in your own entrepreneurial journey, we’re here to help you learn what you need to go from just dreaming to really doing. We’ve learned a lot over the past 6 years of running this market–everything from branding to marketing to operations to lease negotiations to pricing to operational build-outs. And we’re bringing you all our knowledge plus a community of business owners and customers who are just waiting to support your efforts.

If you’ve been looking for a way to turn that great idea, side hustle or struggling business into something that exceeds your dreams, we’re the people who can help you.




5 Months of Practical Skill Building that will lead to Magical Results (like more money, more time doing what you love, confidence & clarity)


Our Flea Incubator Program follows our market season calendar, and we’ll be using the market as an integral part of learning. The top 10 candidates will be granted a booth spot at the Fall Flea to sell their products. What will you learn? All the fundamentals of what we believe makes a brand powerful and successful– Quality of Product, Clarity of Brand, Commitment to Personal Growth as a Boss / Founder.


May 6, 2019 - September 22, 2019 / 20-week program / 5 Monthly Group Coaching Calls / 10 Course Modules–all located online for easy access for busy people.

  • EARLY ACCESS BONUS | Take a Business Tour of Spring Flea with Founder, Steph Sheldon, on May 5th

  • MODULE 1 | Business | Writing a Business Plan

  • MODULE 2 | Business | Creating Financial Goals

  • MODULE 3 | Business | Researching Permitting + Regulations

  • MODULE 4 | Product | Developing a unique, high-quality product for your Niche Market

  • MODULE 5 | Product | Product testing within your Niche Market

  • MODULE 6 | Product | Selling to your Dream Customers

  • MODULE 7 | Brand | Creating a Brand Identity

  • MODULE 8 | Brand | Social Media, Website, Photography

  • MODULE 9 | Brand | Marketing

  • MODULE 10 | Brand | CEO in training

How it works.

This is an online course, so you don’t have to be from Cleveland to join our class and learn business fundamentals. In a mix of emails, online coursework, coaching calls and in-person meetups, we’ll be helping you get through the most common startup hurdles and develop a market-ready product over a 5 month / 20 week program. All your coursework is self-directed and the more work you put into it, the more successful you’ll be at making money doing what you love.

Program Dashboard on our website

  • You’ll have access to the online dashboard (where all the course material will live) beginning on May 6th, 2019

  • This is where you’ll watch a video for each Program Module

  • Program Modules will be activated every other week on Mondays inside the Program Dashboard online

    • Module 1 released on May 6

    • Module 2 released on May 20

    • Module 3 released on June 3

    • Module 4 released on June 17

    • Module 5 released on July 1

    • Module 6 released on July 15

    • Module 7 released on July 29

    • Module 8 released on August 5

    • Module 9 released on August 19

    • Module 10 released on September 2

Monthly Group Coaching Calls

  • Each month, we’ll host a Group Coaching Call to support your course materials, answer your questions and consult on your business

  • Each call will be recorded and available for replay the same day it was recorded- so no worries if you can’t make it! Send your coaching questions in ahead of time and we’ll answer them during our call (even if you’re not able to join the call).

    • May Call | date + time tbd

    • June Call | date + time tbd

    • July Call | date + time tbd

    • August Call | date + time tbd

    • September Call | date + time tbd

Early Access Bonus: Meet Cleveland Flea’s most successful brands at Spring Flea on May 5th

  • Flea CEO Steph Sheldon will personally take you around to meet our top businesses

  • You’ll get to ask questions to these business superstars and see their on-site setups, high-quality products and even watch them sell to their dreamiest customers

  • We’ll also take a tour of common behind-the-scenes setups that you’d want to have in order to be properly prepared for any markets you’d like to attend

Top 10 Bonus: We’ll save you a spot at the Fall Flea

  • In July, we’ll assess your business, brand and product development and the top 10 students will get to setup and sell at our Fall Flea Market- where 10,000 of your dreamiest customers will be eagerly awaiting your launch!

  • We’ll take photos of your booth and you for your use in building your online presence